Bollywood is appearing to be wearing its nationalistic heart on its sleeve these days and entirely successfully so. Yash Raj Films comedy-drama ‘Sui Dhaaga – Made in India’, centered on the idea of the Make In India enterprise, has done extremely well in its opening weekend with collection of 36.50 crore in entire India alone. Anushka Sharma and Varun Dhawan capital went from around Rs 8 crore on Friday to nearly Rs 16 crore on Sunday which is huge.
“Sui Dhaaga moves higher on day two, catches speed in metros and the mass belt. The target audience has taken to the film, thus converting into increased footfalls,” tweeted by trade analyst Taran Adarsh.
To be very sure, the Sharat Katariya directed film is the latest successful Bollywood offering high on the patriotic and nationalist quotient. Earlier this year, Alia Bhatt-starre Raazi about a brave Indian spy in Pakistan had made Rs. 122 crore in net domestic box office collections while John Abraham-starrer Paramanu-The Story of Pokhran based on real story had also collected over Rs. 64 crore. The two Independence Day releases – Akshay Kumar’s Gold and Abraham’s Satyameva Jayate made Rs. 102 crore and Rs. 79 crore respectively.
Film trade website Box Office India pointed out that the film recovered well post its dull start on Friday when Collections were impacted by the ongoing Asia Cup match which wins by the Indian team. While most young audiences and fans would have collected to the evening shows, the tournament may have held them back. To be sure, the film has already recovered its basic investment from satellite and digital right sales and theatrical collections will only add to its profits.
The other release of the week, director Vishal Bhardwaj’s Pataakha hasn’t managed to dent the business of Sui Dhaaga, making only Rs. 2.30 crore at last count.
To be very true, the big opportunity for the Yash Raj film lies in the week ahead where it will have to capitalize on the Gandhi Jayanti holiday to sustain and grow. Trade experts expect family audiences to flock in to watch the clean entertainer over the coming week, starting this Monday.